RIM’s Blackberry was a hot topic when it entered the market, but in a year or so, RIM faced their most horrible nightmare, sales Down. Down. Down. RIM’s blackberry Smart phones and playbook tablets have struggled a lot to keep up the top position in mobile sales market in the early 2011.
RIM is weather-beaten by a chain of troubles in 2011, very critically the collapse of the tablet, the Playbook, and the rapid failure of Smartphone demand to its rich competitors like Samsung, Apple and HTC and many more.
Private equity fund owners also took a come across this company, formally based in Waterloo, Ontario, but turned their heads away. The funds dread that a spin around was unlikely in the U.S., an indicator of future for worldwide Smartphone sales. Everyone is unable to predict the fortune of RIM Smartphone and is afraid to decide how much debt the company will manage to suffer if it was acquired in influenced overthrow.
The company’s top executives revealed a declining point of view for the financial 4th quarter and opined that the introduction of a potent form of Smart phones leading an innovative OS system will be postponed till the last part of 2012.
Investors are trying to get in touch with the directors of RIM, but all is in vain. They feel that the company owners are in no mood to change the strategic plans and policies to bring up their sales. Also, the company is not ready to change their top management people.
The android based devices have also helped in ruining the sales of RIM’s Blackberry Smart Phones in U.S. markets. These devices are greatly financed and marketed by U.S carriers. The company extended in different places, with sales beyond the U.S., Canada and Britain growing 31% from a year earlier to US$3.17-billion and making up 61% of RIM’s complete Q3 sales.
Suitors are afraid to invest in the interest of company. Also, no advertising will help to cut this downfall. Also, RIM has confused their customers by bringing up more and more variety of Smart Phones that it has created a jumbled up situation. In contrast, for instance, Apple has played safely by just introducing few models with upgraded features thus leaving audiences with proper choices. People always have the same query about RIM Smart Phones, “which model to choose?”
Thus, this builds up a lot of pressure on the organization, and expectations of public are increasing day by day. Many of the analysts have criticized RIM publicly. Thus, a very few number of shareholders and investors are having faith in Rim and are waiting for BlackBerry 10 to come out next year and create some magic.






