Sony is looking to become smart now. It seems to be fed up with making the same old phones. It now wants to concentrate only on the production of smart phones as people the world over are getting smarter as they are more on more inclined to use the new smart phones that give extra features than just music and videos. Smart phones carry advanced features of fast web browsing, 3D games and 3G technology with HD video resolution. The company said on Friday it would shift all its production to smartphones during 2012.
From the sale of its traditional phones Sony expected more margins but with the tough competition from Android and the popularity of 4S iPhones Sony wants to play wise and follow the popular trend. Recently Sony announced its financial performance declaring
income before taxes as 31 million Euros. It is nearly 33 percent more than the sales of earlier quarter. As of date smartphones account for about 80 percent of Sony Erricson’s total sales. Sony seems to be feeling that it can best work alone. There are rumors that Sony is looking to amalgamate the partnership with Erricson and project itself as the sole proprietor. Although the reason is best known to the CEO however there are confirmed reports Sony wants to buy Ericsson’s 50% stake in the JV. If the Reuters reports has to be believed Ericsson’s 50% stake in Sony Ericsson comes to around $1.5-billion. Let us hope this works for Sony.
If we were to go by what analysts say then Sony is best at Play Stations and Music gadgets. Other companies producing smartphones are much ahead of Sony. It is certainly not going to be easy for Sony to keep up with the pace in competition. There are supersonic sprinters in the race of smartphone production. The bad news of BlackBerry may sound like jingle bells to the ears of the rivals including Sony. Other positive development for Sony is that its latest produce Xperia arc and Xperia neo along with ‘Live With Walkman’ a Body and Soul combination of Sony and Google i.e. Body of Sony and Soul from Google Android’s Gingerbread 2.3 based software has sold fairly in Asian markets. Xperia features Google Maps.
Not much talked about is the news from the offices of the number 9 in the mobile phone manufacturer of the world Sony Erricson. Sony Erricson is celebrating a decade of joint venture this October. Sony Erricson has produced some of the best quality music equipment and mobile phones. The joint venture never compromised on the quality and has always lived up to the expectations of its customers the world over. Sony as a sole entity has also ventured in to world of Television with private channels operating all over the world.






