A month ago, The first generation Flip MinoHD, a pocket sized digital video camera, was dominating a market with only a few other competitors. Now, after launching the second generation of the device, the Flip is likely to only reinforce their top position.
The original Flip MinoHD more-or-less created the pocket-sized digital video recorder market, offering a product that was inexpensive, easy to use, extremely portable, and a snap to transfer between other computers. In the way that pocket-sized digital cameras changed the way people shoot pictures, the Flip did the same for video.
Other companies, such as Kodak, tried to piggy-back the Flip’s success, but no one could usurp it from ultra-portable digital video recorder’s top spot. Now, with a second generation that launched in the US last winter, and again in Canada this month, Flip is looking to strike back and build on their advantage.
The new Flip has a larger display (it’s now 2 inches), as well as a brighter screen that has better resolution and is more clear under direct light. The new design is similar, albeit a little sleeker and more rounded on the corners. And the device now comes with a HDMI output, allowing users to watch videos directly on a big-screen TV without first transferring it to a computer.
The new Flip stays pat shooting 720p instead of 1080p, a distinction that only matters to some of the more advanced gear-heads. The price too has stayed pretty consistent – it’s now $239.99. Clearly, with a relatively similar albeit upgraded model, Flip is going with the “if it ain’t broke, don’t fix it” approach that’s worked well for companies like, among others, Apple.
The question that faces the new Flip MinoHD now, however, is whether the portable digital video recorder market that they top will continue to thrive like it is currently. As more smart phones are starting to shoot HD quality video, and people start to use their smart phones for more and more uses, even the best sole-purpose video shooter may become obsolete.
The challenge for the Flip going forward, then, may not just be leading the market they more-or-less created. It may be keeping the market relevant in the first place.






